Our Philosophy
FracArte is founded as a fit for purpose tool on an artistic commitment to intuitive expression and the beneficial powers of nature.
My natural therapy work and my sister's artwork was pushed in a different direction upon hearing of a local 18 year old,
with connection to our family here in the Tweed Valley, attempting suicide.
Our creative mission is to evoke the healing, calming forces of the natural world within the modern built environment.
We do this through visually glamorous fine artworks created in a unique mathematical process called fractal analysis that harmonises artistic insight and science-grounded wisdom that took 5 years to develop.
Put simply, we create artworks as a fit for purpose tool that enhance wellbeing.
Our works integrate the transcendent abstract soulscapes of artist and co-founder Sharon Jack with carefully curated landscape and still-life imagery that brings the calming power of nature indoors.
That imagery is created using our understanding of a specific gentle fractal dimension - the mathematically precise repeating patterns found throughout nature, from the shape of a leaf to branches of a tree.
We all know that a walk through the bush, a dive into waves or just spying a majestic tree in a bustling city can be calming, healing and nurturing.
Research has shown, however, that the visual power of nature comes from the intrinsic order perceived subconsciously in those leaves and branches, and science has confirmed the benefits of time in nature for physical and mental wellbeing.
The power of FracArte artworks rises from the particular combination of spontaneous, almost mystical colour with the mathematically specific gentle fractal dimension of organic elements that are true to the design of the natural world. These are fine art pieces that deliver real benefits: better mood, higher productivity, enhanced healing.
These combinations of art and science are truly unique and original, and cannot be replicated by hand or machine.
We can create for you ssfracarte@gmail.com
At FracArte we believe in creating fit for purpose positive, healing artworks and we support organisations that are
doing positive, healing work for our communities and environment.